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What is AR ? Why AR?

Augmented Reality (AR) is the superimposition of graphic elements, mostly 3D elements, over a real space. These items are typically viewed through mobile phones or tablets.  You can even interact with them.


Probably the biggest advantage of AR over VR (Virtual Reality) is the easy accessibility for the end user. Thanks to the enormous advances in technology, all current smartphone models are capable of running AR. If you opt for a Web-AR variant, you no longer need an APP, just the integrated camera.


The field of application is extensive. We use you so that our virtual clinic clown can be with children and seniors 24/7.

The history of augmented reality (AR) technology goes back to the 1960s when Ivan Sutherland at Harvard University developed the concept of the "Ultimate Display", which was intended to offer an immersive, computer-generated world. In the decades that followed, AR was further developed by various researchers and companies, but it wasn't until the advent of powerful mobile devices and the proliferation of 3D graphics that the technology really started to gain traction.

A major development was Steven Mann's invention of the head-mounted display (HMD) in the 1980s. An HMD is a pair of glasses that allows the user to view a computer-generated world while navigating the real world. In the 1990s, AR was used by various companies such as Boeing, General Electric, and BMW for aerospace and automotive applications.

One of the first AR applications to gain wider success was the 2000 game ARQuake, which was an augmented reality version of the well-known computer game Quake. Another major milestone was the arrival of AR apps on smartphones, most notably the AR game "Pokémon Go" which was released in 2016 and quickly became a worldwide phenomenon.

In recent years, AR technology has evolved and been integrated into a variety of applications including marketing, retail, education, healthcare and architecture. Some companies also use AR to train employees by providing them with virtual environments in which to perform specific tasks.

The future of AR technology looks bright as more companies and industries become interested in using it. AR glasses are expected to become more affordable and powerful over the next few years, which could help the technology see wider adoption.

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